Our mission is to be Earth’s most customer-centric company. Because of our mission, the customer is at the heart of everything we do. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo,
and Alexa are some of the products and services pioneered by